The benefits of social networking that it has bought to the enterprise business in terms of collaboration tools like blogs, widgets, twitters and IM as a result of user generated content can not be ignored but at the same time the impact of social networking has been minimal besides online advertising. What it can do is hopelessly mix up your personal and professional life and inadvertently give access to people about your personal information, which you’d much rather keep to yourself and your social ilk.
The other is the time spent wasting company resources while on the job doing what is popularly being referred to as social NOTworking! This is a real concern as, while many managements have draconian solutions but it is important for all CIOs and CTOs to consider how much of the technology and infrastructure that they provide is actual used by employees, and how much is in the nature of freeware which certainly brings a lot of productivity to the enterprise including web based e-mail, instant messaging services as well as social networking tools.
Complete article to share: Is Web 2.0 becoming Bubble 2.0; Social Networking becoming Social Notworking?
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